Framing:  The Teen summer movie edition

Anti-science framing:     “Dude, I just saw Jimmy trying to kiss your girlfriend.  I always said he

                                           Had no respect for you.”

Framing for accuracy:    “Yes, I was trying to kiss your girlfriend.  I thought you’d broken up.  I didn’t

                                            plan it.  If I’d known you were still going out, I never would have

                                           done it.  At least you know that she turned me down, that’s something, right?”

Lying:                                “Kissing?  Nah…she had something in her eye.

Refusing to frame:         “Whatever man, if that’s what you think of me, screw you.”

Marketing:                      “Well, you know, if you broke up with her, you could hit on that cute chick I saw

                                          you eyeing on the beach the other day…”